8 eCommerce SEO Tips for Getting More Organic Traffic

Originally published: October 17, 2022 12:09:51 PM, updated: March 15, 2024 08:49:50 PM

It's easier than ever to set up an online store, but it's also easier than ever for your online store to get lost in the shuffle. You'll need a solid eCommerce SEO strategy if you want your shop to stand out from all the others. Sounds complicated? It doesn't have to be. Here are 8 eCommerce SEO tips for getting more organic traffic.

1. Optimize your content for keywords

It might seem obvious, but it's important that you take the time to ensure that the content on your website is optimized for search engines. This means using the keyword phrase in different site areas (including meta descriptions) and listing it in targeted categories on major platforms like Amazon or eBay.

People use keywords when searching for things online, so make sure that yours are included in a variety of places where users might look for them!

2. Improve your product page experience

A product page is not just a collection of products but also an experience. When you buy something online, you want to know what it looks like, how it feels and how to use it. You want to be able to compare different products in your price range and read reviews from other customers.

You must ensure that your product pages are accessible for users to navigate through and understand.

Ensure images are clear and well-lit so that customers can see them clearly without having to zoom in too closely or squint their eyes at small images with bad lighting.

Lastly, make sure the text is big enough to read easily without zooming in on mobile devices (especially if the user has poor vision) or use screen readers for visually impaired users who rely solely on audio cues for navigation purposes.

3. Improve your overall website navigation and structure

Make it easy for customers to find what they are looking for, and use clear, concise, and consistent language throughout your site. Make sure that your website's navigation is easy to use so that visitors can easily find what they are looking for or the information they need.

An effective way to do this is by creating a sitemap that shows all the pages on your site with links back to each page's homepage. A well-structured site will also help Google understand what topics are important for you based on how often particular keywords appear in different website sections.

4. Fix broken links

If you're like most eCommerce websites, you have a lot of broken links on your site. Broken links are not only an SEO problem but also frustrate users and send them running for the hills. The good news is that fixing broken links can help improve your rankings and increase organic traffic to your website. So how do you know if you have broken links?

There are two ways – either use a tool like Screaming Frog or hire someone with some technical chops to do this for you. If done correctly, both methods will give you an exhaustive list of all the pages on your site which contain 404 redirects or other errors that need to be fixed immediately before tracking down those pesky bugs!

5. Make page speed improvements

Your site's overall page speed is an essential factor in your SEO. Google also weighs it heavily since they want to provide users with a fast and efficient experience. You can check your website speed using tools like Google PageSpeed Insights or Pingdom. If you don't have time to make all the optimizations yourself (or if you need help), consider hiring someone experienced with eCommerce SEO optimization.

6. Optimize your eCommerce for mobile devices

Mobile devices are the future of eCommerce, search, and SEO. Consumers are more mobile-centric than ever, with over half of all searches on a mobile device. If you want to ensure your store is optimized for these customers (and it's simply not an option to ignore them), then you need to understand how your store performs on mobile devices.

Mobile optimization is vital for eCommerce SEO because Google has already stated that they may begin rewarding sites that are optimized for mobile devices with higher rankings on their results pages.

7. Start a blog

Another great way to attract more organic traffic is through blogging. Blogging is the act of regularly posting content on the internet, usually in the form of articles or posts. You can use your blog to share your expertise with visitors and help them learn about your products and services.

This can also help you build a community around your brand, which can lead to more organic traffic if those readers then visit your site to purchase something or sign up for an account there. And finally, blogging helps drive links back to your online store!

8. Link internally to your products and blogs

You may be wondering why it's so important to have links within your site. You may have heard the saying, "don't put all your eggs in one basket, " which applies here. Linking internally within your site gives you more control over SEO and gives you the ability to create a more natural flow through your site.

You will also find that it makes it easier for visitors to navigate around your site, which can lead to higher conversion rates.

The most obvious way to link internally is through the internal linking of products. By linking certain products together throughout different pages on your website, you create an easy path for customers to find what they want without relying on search engines for assistance.

This helps with both user experience (UX) as well as SEO since people can easily find what they need without having to sort through hundreds of pages of content or jump from page to page looking for what they want.

Conclusion

We've covered a lot of information in this post, and you may feel overwhelmed. Remember that SEO takes time and practice to master, so don't get discouraged. Start by choosing one or two tips that seem most relevant to your store, and try them out! You can start trying the rest of our recommendations as you get more comfortable with SEO techniques.