Arabic Link Building Strategies for Busy Marketers

Originally published: October 07, 2022 11:38:14 AM, updated: November 19, 2022 12:00:00 AM

Links are the currency of the web. Many of them are considered "authoritative" and confer high Google ranks on websites. Conversely, websites without any links are doomed to obscurity.

Some SEOs advise developing excellent content and waiting for links to arrive naturally, while others insist on using outreach for link building.

So who should you listen to?

Like many SEO-related questions, the correct response is "it depends." There is no single proper method for link building; your chosen strategies will primarily depend on your business, website, resources, and objectives.

What makes link building crucial?

Links are one of the three main ranking factors in Google, according to Andrey Lipattsev of Google. Therefore, links are almost probably necessary if you want the pages of your website to appear higher in search results.

Links from other websites are viewed as "votes" by Google and other search engines. These votes assist them in determining which page on a particular subject (from thousands of closely related ones) merits being displayed at the top of the search results.

Middle East culture

Many Arabic users trust Google searches when they intend to buy products online. Therefore, it's crucial that you concentrate on fostering trust within the Arabic culture and creating a long-lasting product.

The Middle East market differs from other markets, such as the USA and Europe. Many companies have dominated the search results in the Middle East for over 5 years. Therefore, the Middle East would be the place to go if you want to enter a brand-new and exciting market.

What you need to know?

• One of the top 10 most used languages online is Arabic.
• The Middle East is one of the world's largest shopping centers and is entirely commercial.
• Your company may gain access to new markets using SEO for Arabic websites.
• Arab nations favor using Arabic for browsing and searching.
• You must customize your content to communicate effectively with Arabic speakers because most do not speak English fluently.

How to start the Arabic link building?

1. Digital PR

Digital PR involves making linkable assets and pitching them to appropriate journalists and media. It can be a scalable method to obtain backlinks if done correctly.

However, bear in mind that you'll have to produce content that publications wish to link to.

Some common examples include:

• data-driven research
• long-form, in-depth guides
• graphics and infographics

People will organically mention you as a source if you produce an in-depth, captivating, and accurate resource.

Arabic content writing is essential if you want to target an Arabic audience. However, it could be difficult and time-consuming if you don't have native writers.

2. Establishing resource links

Building resource links is one of the most accessible and efficient strategies to earn backlinks.

Links are carefully selected in resource sites (i.e., resources).

Almost any topic you can imagine has a resource page, like:

• advice for health trainers
• sites for planning a career

3. Broken link building

One of my all-time favorite link-building techniques is broken link building.

Why?

Broken link building is an alternative to outright begging for links because it adds value to the other website.

4. Outreach

Almost all effective link-building strategies revolve around outreach.

What is outreach?

It's a way to contact individuals in your niche and introduce them to your content.

The important thing to remember is that you don't actually need any "content" at all. You only need something deserving of a link, which could be your brand, business, or service.

5. Guest blogging

One of the oldest link building strategies is guest blogging.

How does it function? You produce content for another website in your niche. They publish it. From that article, you link to your own website. It's as simple as that.

6. Build links with images

It makes sense that people would click on images because they draw attention and take up space. To get more backlinks, it's a good idea to make images (like infographics, graphics, and photos of your products) and share them.

But if you use an image as a backlink, make sure the link goes to the page where the image is, not to the directory of images. Links to image directories with extensions such as .gif, .png, .jpg, and so on are dead ends that waste traffic.

Conclusion

Acquiring backlinks from Arabic sites and blogs is a big challenge, but it can be done quickly if you find a local Arabic SEO company that is able to execute the above link building strategies.