Which Digital Marketing Tactics is the Best Solution for eCommerce

Originally published: March 25, 2020 10:46:54 AM, updated: November 19, 2022 12:00:00 AM

Digital marketing is the most important part of getting your e-commerce business. You make your sales online, which makes it natural to promote your company on the web. The good news is that promoting online can be easy and inexpensive. With that said, let's take a look at a few digital marketing tactics that might be the right solution for your e-commerce business.

Investing in SEO

When running an e-commerce business, your website is where users can browse your products. Therefore, it's extremely important to have as many users enter your website. There's hardly a better way to attract more visitors than to invest in SEO. As long as you rank well in SERPs, you can be ensured people will keep showing up. Although SEO is a relatively new concept, there are easy ways to give your ranking a boost. The most important part is to research your keywords and optimize for the right ones. Another good idea is to make your site mobile-friendly. This is because search engine algorithms prefer mobile-friendly sites. If you’re not sure how to boost your SEO ranking, you can always hire experts who can get the job done for you.

Encourage online reviews

Online reviews have become one of the most important tools for getting e-commerce businesses noticed. Users look for social proof when choosing where to buy, and that's exactly what online reviews can provide. All you need to do is ask your current customers to take a few minutes to leave feedback on your website. If you feel like they could use a push, offering freebies or discounts can help. Online reviews can also strengthen your relationship with customers because they want to be heard. Asking them for feedback shows that you care about what they have to say. Just make sure never to delete any negative feedback you get. Deleting negative comments only shows you have something to hide and hurts your online reputation.

Create quality content

One of the best things about the internet is that it offers a solution for absolutely everything. People browse the web for content, and it seems like there’s never enough of it. You can use this to your advantage and create a content marketing strategy for your e-commerce business. People want to hear expert opinions on every topic, and it’s your job to provide it. If necessary, think about taking an online writing course before you start creating content for your digital marketing strategy.

Be on social

This one's a no-brainer but cannot be stressed enough how important it is to be on social media. That where your e-commerce business can communicate and form relationships with customers. Remember that just being on social media isn't enough. If you want to succeed, you need to be available all the time and share interesting content. It's also a good idea to respond to the questions you get in the comment section. The best time to share content is in the morning on workdays. That's when most people are online and they're looking for content to engage in. Last but not least, if you want to succeed on social media, you need visuals. Hire a company that can help you create graphics that'll make your pages stand out.

Let influencers do marketing for you

If you've been paying attention, you probably know how popular influencers are right now. Working with influencers may not be the cheapest way to get your business noticed, but it certainly is effective. But who says you have to work with widely popular influencers? Working with micro-influencers is just as popular and it can yield similar results. In fact, people feel they're more genuine and prefer listening to their recommendations. When searching for micro-influencers to work with, it's important to choose those who are relevant to your industry. Start by looking for local micro-influencers who’ve already built a base of followers who trust their opinion. Sometimes, you won't even have to use cash, as many micro-influencers accept freebies as a fee.

Send email

If you believe email is outdated, you’re wrong. Most professionals check their email a few times a day, and this won’t change anytime soon. Therefore, including email into your digital marketing strategy is a no brainer. This is especially the case now when there are email automation systems that can get most of the work done for you. What these systems do is allow you to send personalized email to your customers. This helps build long-lasting relationships with them and encourage them to come back to your website. If you want to take your email to the next level, you can think about including a carefully designed signature in every email you send.

The bottom line

Competition is fierce with millions of e-commerce businesses out there. This doesn’t mean you can’t get noticed and take your company to the next level. Take a good look at each of these tactics and figure out which of them suit your skills and needs the best. Also, always keep looking for new ideas for promoting your business on the web. After all, that’s where all your customers are.

AUTHOR BIO: Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.